We built SpyBrief because we were tired of Monday morning competitor checks

When I was a PMM at Intercom, every Monday started the same way: coffee in hand, tabs open — G2, our top 4 competitors' pricing pages, their changelogs, Product Hunt. It took 90 minutes and I was doing it every single week. Sometimes twice a week.

The worst part? Half the time I'd catch something important 3 weeks too late. A competitor had repriced, launched a feature we were planning, or started getting crushed on G2 for something we could have capitalized on. The intelligence was there — I just wasn't seeing it fast enough.

I tried setting up Google Alerts. I tried Feedly. I tried asking the team to rotate the task. None of it stuck, and none of it actually gave me the synthesis I needed. I didn't want raw data — I wanted someone to tell me what it meant.

So I built SpyBrief. It monitors the public web for you — G2 reviews, pricing pages, changelogs, Product Hunt — and sends you a clean, analyst-style digest every Friday. No login. No dashboard. Just the intel, delivered.